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Wine and spirits, chosen by sommeliers in the East Village

  • Same-day delivery across NYC when you order by 5pm. 
  • Free pickup at 86 East 10th Street in about an hour. 
  • Shipping to 44 states.
A sommelier setting up a private class at Pure Wine

Learn

Private wine classes

Expert led classes Learn from sommeliers.

Fun for groups Bring your friends!

For companies too Bring your team or your clients.

  • From $40 per person
  • 4 to 14 guests
  • About 60 minutes
  • At the shop, your home, or your office
  • 7 days a week, 1pm to 9pm
  • 48 hours of notice

Corporate gifting and events

Same-day NYC delivery

Order by 5pm. Free in 10003, $20 across the five boroughs, free on orders of $200 or more.

Free pickup in about an hour

86 East 10th Street. We hold orders for 30 days.

Ships to 44 states

Monday to Friday. Mix any 12 bottles and 10% comes off at checkout.

Ask a sommelier

Need a pairing, a gift, or a case built to a budget? Call 646-398-7474.

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Cellar Release 2026

Aged Burgundy and rarities from a private cellar, released in small lots. When a bottle sells, it does not come back.

Loading image: A table set with bottles and an ice bucket inside Pure Wine A table set with bottles and an ice bucket inside Pure Wine

Visit the shop

Pure Wine is a wine and spirits shop at 86 East 10th Street in the East Village, New York, NY 10003, run by sommelier Christopher Freund and his partner Henrik Jelert. Free tastings every Thursday and Friday, 5 to 7pm.

Monday to Saturday 12 to 10pm, Sunday 12 to 9pm. Come taste, ask questions, or grab a bottle on the way home.

Get directions
Loading image: Bottles of sparkling wine on a bar cart by the shop window Bottles of sparkling wine on a bar cart by the shop window

Tastings and events

Free in-store tastings every week. See what is on the calendar.

See the tasting schedule