Skip to content
Close (esc)


we'll drop you a line

Are you over 21?

By clicking enter, you confirm you're old enough to drink alcohol.



Pure Wine & Spirits picked by Experts with no Pretension

What is Pure Wine?

When Sommeliers talk about wine amongst themselves, they say some weird stuff. A wine might smell like tennis balls, garden hose, horse meadow, or even cough syrup. But one term that stuck with us was Pure.

A Pure Wine is a bottle with that speaks true to itself. A wine of complexity and depth of character, where flavors jump out and you can't help but rattle off tasting notes.

Pure Wine is Good Wine

Christopher Freund

Christopher Freund has spent over 15 years in the hospitality industry, with a focus on wine & spirits. Formerly the Head Sommelier at Gotham Bar and Grill in New York City, during his tenure the wine program at Gotham won a Best of Award of Excellence from Wine Spectator and was named among the top 100 Best Restaurants in the country by Wine Enthusiast. The restaurant also received 3 Stars from the New York Times and a star from the Michelin guide.

Prior to that he was the Head Sommelier of Betony, a celebrated Michelin starred restaurant led by alumni of Eleven Madison Park. He also worked at Somm Time, a favored wine bar among NYC Beverage professionals.

Christopher studied wine and beverage management under Master Sommeliers in NYC at The International Culinary Center and holds a Level II Sommelier Certification by the Court of Master Sommeliers. In his free time he loves to explore the city, travel, and dine at new restaurants with his wife

Henrik Jelert

Henrik Jelert is an experienced global executive having spent twenty years in the non-alcoholic beverage industry. He has a strong background in consumer and customer service and experience. 
Henrik is a well-versed wine amateur with an ever-expanding collection of fine wines from regions such as Bandol, Bordeaux, Burgundy, Chablis, Champagne, Douro, Jerez, Jura, Loire, Mosel, Nahe, Napa, Piedmont, Rheingau, Rhône, Sonoma, Tuscany, Wachau and Willamette. A strong and growing interest in emerging wine regions and low intervention wine making. Henrik is a Certified Sake Advisor, from the Sake School of America.
Henrik and his family have a strong interest in and passion for food, beverages, and the combination of them to provide unique sensory experiences and great social moments. Wine and food pairing is his specialty.

Back to top

Added to cart